Jeff Kolberg, MBA
Founder & CEO, Advisor
Built by an Executive Who's Done It
Bluebird Strategic Advisory partners with HealthTech and MedTech companies to build, fix and scale commercial engines — from first revenue through global expansion.
Led by Jeff Kolberg, former Chief Commercial Officer and senior commercial leader at WaveFront Dynamics, J&J and Abbott, Bluebird brings 20+ years of hands-on experience driving pricing strategy, market adoption, utilization growth, and go-to-market execution across capital equipment, diagnostics, and device platforms.
We don't advise from the sidelines. We operate inside your business to deliver measurable commercial outcomes.
What We Do
We help HealthTech companies solve the hardest commercial problems:
· Defining who to sell to (ICP & segmentation)
· Determining how to price and package
· Driving adoption, utilization, and repeat revenue
· Aligning sales, marketing, and clinical strategy into one operating system
· Building investor-ready growth narratives and metrics
· M&A Support & Investor Due Diligence
Engagements range from short, high-impact commercial sprints to fractional or interim executive leadership, depending on where you are in the lifecycle.
Productized Commercial Engagements
1. Commercial Readiness Sprint
2 Weeks | $12 - 20k
For early-stage or stalled teams that need clarity fast.
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ICP definition & segmentation
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Pricing and value hypotheses
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GTM motion and channel strategy
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Commercial KPIs & dashboard
Outcome: A clear path to first revenue or accelerated traction.
2. Utilization Growth System
4 weeks | $20 - 35k
For companies with product-market fit but inconsistent growth.
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Funnel & conversion analysis
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Sales playbooks & training
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Utilization and adoption drivers
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Referral & patient flow loops
Outcome: Higher utilization, faster deal cycles, predictable revenue.
3. Investor / Board GTM Pack
2 - 3 weeks | $10 - 18k
For fundraising, board alignment, or strategic inflection points.
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Commercial narrative & metrics
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Pipeline and revenue model
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100-day execution plan
Outcome: A GTM story investors can underwrite.
How We're Different
We don't sell strategy decks. We build commercial operating systems.
That means rolling up our sleeves alongside founders, executives, sales leaders, and clinical teams to design, test, and execute the levers that actually drive revenue.
If it doesn't move adoption, utilization, or valuation — we don't do it.
How We Work
Engagements are tight, focused, and execution-oriented.
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Embedded executive support (fractional or interim)
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Short commercial sprints with defined outcomes
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Direct participation in leadership, launch, and investor meetings
Engagement & Pricing
Most engagements are fixed -scope and fixed fee, design to deliver specific commercial outcomes within weeks — not months.
For longer-term needs, fractional or interim executive support is available.
Getting Started:
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30-min confidential discovery call
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Mutual NDA
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Clear scope, timeline, and deliverable