Jeff Kolberg, MBA
Founder & Principal Advisor
Built by an Executive Who's Done It
Bluebird partners with HealthTech companies to improve adoption, utilization, and revenue performance across new or existing products and portfolios.
Led by Jeff Kolberg, former Chief Commercial Officer and senior commercial leader at WaveFront Dynamics, J&J and Abbott, Bluebird brings 20+ years of experience driving pricing strategy, market adoption, utilization growth, and go-to-market execution across capital equipment, diagnostics, and device platforms.
We don't advise from the sidelines—we operate inside the business to deliver measurable commercial outcomes.
What We Do
We help HealthTech companies solve the hardest commercial challenges that limit growth:
· Define where revenue actually comes from (ICP & segmentation)
· Align pricing and packaging to drive adoption and margin
· Improve utilization and expand recurring revenue
· Align sales, marketing, and clinical teams around one execution model
· Build clear, actionable revenue plans and performance metrics
· M&A, portfolio strategy, and commercial diligence
Engagements range from focused, high-impact commercial sprints to embedded leadership support, depending on the business need.
Commercial Engagements
1. Commercial Readiness Sprint
2 Weeks
For companies that need clarity on where revenue comes from—and how to capture it.
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ICP definition & segmentation
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Pricing and value architecture
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Go-to-market motion and channel strategy
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Commercial KPIs & performance model
Outcome: A clear, actionable plan with defined targets, segments, and execution priorities.
2. Utilization Growth System
4 weeks
For companies with products in market with inconsistent adoption and growth.
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Funnel & conversion analysis
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Sales playbooks & training
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Utilization and adoption drivers
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Referral & patient flow loops
Outcome: Increased utilization, improved conversion, and more predictable revenue performance.
3. Commercial Alignment & Growth Plan
2 - 3 weeks
For leadership teams navigating inflection points, performance gaps, or portfolio decisions.
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Revenue model and pipeline visibility
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Commercial priorities and resource alignment
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90-day execution roadmap
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Metrics and operating cadence
Outcome: Aligned leadership, clear execution plan, and measurable path to performance.
How We're Different
We don't just deliver strategy decks. We build commercial systems that drive execution.
That means working alongside leadership, sales, and clinical teams to implement the decisions that actually impact adoption, utilization, and revenue.
If it doesn't improve performance — we don't do it.
How We Work
Engagements are focused, hands-on, and built around execution.
We work directly with leadership, commercial teams, and clinical stakeholders to implement the decisions that drive adoption, utilization, and revenue performance.
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Embedded executive support (fractional or interim)
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Targeted commercial sprints with defined outcomes
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Direct involvement in leadership, launch, and strategic planning
Engagement Model
Most engagements are structured around a clearly defined scope, timeline, and business outcome—designed to deliver measurable impact in weeks, not months.
For more complex or ongoing needs, Bluebird can operate as embedded commercial leadership to drive execution over time.
Getting Started:
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30-min confidential discussion
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Mutual NDA (if needed)
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Defined scope, timeline, and expected outcomes